Meet Michael Gorshtein
Personal experience at sea and earning my skipper license revealed the real issues in the industry: dockside chaos, inconsistent service, and a complete lack of booking transparency. For years, chartering a yacht in Israel was a complicated process where guests faced confusing terms and owners dealt with endless price bargaining. Haflaga was built to completely transform this market. We developed a technological ecosystem that connects the fleet across all key Israeli marinas: Herzliya, Tel Aviv, Ashdod, Haifa, Akko, and Eilat. Our platform streamlines discovery and booking, offering transparent pricing, instant confirmation, and direct connection with yacht owners.
We created an environment where anyone can easily find the right yacht for any occasion: from romantic cruises and family outings to corporate events and birthday celebrations. Direct digital interaction guarantees high quality standards, complete payment security, and an exceptional vibe on the water for every guest.
In their own words
How are boat owners selected on the platform and what ensures guest safety
Selecting boat owners is done meticulously by verifying vessel condition and service quality. The platform requires every boat owner to present all documents protecting guests including valid yacht inspection and active insurance ensuring a safe and enjoyable guest Vibe.
How is coordination managed between guests, vessel owners, and Extra Services partners on the platform?
The sea is dynamic: weather, availability, and seasonality change constantly. A key challenge is building a tech ecosystem that adapts to real time changes and gives guests total certainty throughout the booking flow. Therefore, the system goes beyond connecting guests with vessel owners by enabling continuous digital communication and complete advance coordination. On Haflaga, the guest, vessel owner, and Extra Services providers communicate directly through the app to finalize every detail before setting sail. The system connects vessels in real time with services like private chefs, live music, and professional photography. Choosing verified vessels based on transparent ratings and reviews enables instant booking in a few clicks with zero phone calls, creating a reliable environment that reduces friction and delivers a seamless sailing vibe.
What is the future vision for expanding the vessel fleet and partner network on the platformtip for someone booking their first trip?
Expanding the network of boat owners and partners on the ground while maintaining a consistent quality standard. Combining advanced technology with close human connection ensures an exceptional guest Vibe on every trip through the platform.
Michael Gorshtein's sea picks
A marina offering excellent navigation facilities advanced infrastructure and professional boat owners ensuring smooth departures and an exceptional guest Vibe.
Handling the sails together creates true teamwork connection to the sea and a great bonding environment delivering an unforgettable guest Vibe.