Meet Michael Firsov
Michael came from the tech world with one goal: eliminating friction between people and the sea. Seeing how complicated booking a yacht in Israel used to be, he built a system where everything happens instantly. No phone calls, no waiting, no hidden prices.
His philosophy is simple: if a process requires dozens of approvals, the system is broken. Michael's goal isn't just to make yachting more accessible. He develops smart technologies that simplify everyday tasks and practically think for the user. In his spare time, he heads out into the open sea, as it is the one place to truly disconnect from work and rest. The sea belongs to everyone. Our job is making it accessible in just a few clicks.
In their own words
What are you actually solving at Haflaga?
We eliminate chaos. Instead of endless phone calls and fluctuating prices: transparent pricing, instant booking confirmation, and in-app chat. It is the sea without the runaround.
How does your tech background impact the platform?
Technology teaches you to hate barriers. Every extra click is an obstacle between you and the water. My job is keeping the journey to a minimum: you pick, you click, you sail.
One tip for someone booking their first trip?
Don't overcomplicate it. Choose your vibe and time slot. We have already handled the safety, pricing, and logistics. All that is left for you is to step aboard.
Michael Firsov's sea picks
The sea is waiting
Download Haflaga, choose your perfect experience, and head out to the open sea whenever you want.